Recommended Reading

 

Analytics, Measurement & Optimisation

 

 

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Tim Ash breaks modern marketing down to its component parts explaining how to optimise the acquisition of traffic to your website, convert visitors and retain relationships. This is a must read for beginners and accomplished marketeers alike.

Click here to buy your copy of Landing Page Optimisation.

 

 

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Avinash Kaushik follows up his first book (Web Analytics: An Hour a Day) with an even deeper dive into the world of analytics. Avinash explains the basic technologies and measurements and builds your understanding from beginner to expert.

Click here to buy your copy of Web Analytics 2.0.

 

 

Information Architecture, Usability & Human Computer Interaction

 

 

Don’t Make Me Think!: A Common Sense Approach to Web Usability

Steve Krugg is the godfather of modern usability and his first book Don’t Make Me Think!: A Common Sense Approach to Web Usability is a must read for anyone serious about the web. Steve’s simple and fun writing style provides easy access to the complex subject of web usability.

Click here to buy your copy of Don’t Make Me Think!

 

 

 

 

 

 

 

Interaction Design: Beyond Human-Computer Interaction

Yvonne Rogers’ Interaction Design: Beyond Human-Computer Interaction offers a cross-disciplinary, practical and process orientated approach, showing not only what principles should be applied to interaction design, but how they can be applied.

Click here to buy Interaction Design: Beyond Human-Computer Interaction

 

 

 

Forms that Work: Designing Web Forms for Usability (Interactive Technologies)

Forms are everywhere on the web and Caroline Jarrett and Gerry Gaffney demonstrate exactly how important form design is in their book: Forms that Work. The impact of good form design can create happy customers, increase response and produce better data. Bad forms can do the exact opposite which is why taking the time to understand form design is crucial for marketing on the web.

Click here to buy Forms that Work: Designing Web Forms for Usability (Interactive Technologies)

 

 

 

Content

 

 

Content Strategy for the Web (Voices That Matter)

Kristina Halvorson explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget.

Click here to buy Content Strategy for the Web

 

 

Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)

Reading Janice Redish’s book will help you write successfully for web users. Letting Go of the Words: Writing Web Content that Works offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.

Click here to buy Letting Go of the Words: Writing Web Content that Works

 

 

Information Retrieval: SEM, SEO & SSA

 

 

Modern Information Retrieval: The Concepts and Technology Behind Search (ACM Press Books)

DR Ricardo Baeza-Yates provides an up-to-date student oriented treatment of information retrieval including extensive coverage of new topics such as web retrieval, web crawling, open source search engines and user interfaces. This is a comprehensove guide to Information Retrieval.

Click here to buy Modern Information Retrieval: The Concepts and Technology Behind Search

 

 

Search Analytics for Your Site: Conversations with Your Customers

Louis Rosenfeld explores the subject of on-site search and explains how this (usually unexploited data) can allow you to listen to and understand your customers needs, and improve your content, navigation and search performance to meet those needs.

Click here to by Search Analytics for Your Site: Conversations with Your Customers

 

 

Mobile Marketing, Design & Development

 

 

Mobile Design and Development: Practical concepts and techniques for creating mobile sites and web apps (Animal Guide)

Brian Fling provides practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you’ll learn basic design and development principles for all mobile devices and platforms.

Click here to buy Mobile Design and Development: Practical concepts and techniques for creating mobile sites and web apps

 

 

Marketing

 

 

Permission Marketing: Turning Strangers into Friends and Friends into Customers

Seth Godin argues that traditional advertising methods of interupting consumers no longer work. Instead, it is more effective to reach out to only those individuals who have expressed an interest in learning more about a product. Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

Click here to buy Permission Marketing: Turning Strangers into Friends and Friends into Customers