Tim Ash breaks modern marketing down to its component parts explaining how to optimise the acquisition of traffic to your website, convert visitors and retain relationships. This is a must read for beginners and accomplished marketeers alike.
Avinash Kaushik follows up his first book (Web Analytics: An Hour a Day) with an even deeper dive into the world of analytics. Avinash explains the basic technologies and measurements and builds your understanding from beginner to expert.
Steve Krugg is the godfather of modern usability and his first book Don’t Make Me Think!: A Common Sense Approach to Web Usability is a must read for anyone serious about the web. Steve’s simple and fun writing style provides easy access to the complex subject of web usability.
Peter Morville & Louis Rosenfeld wrote the bible that is Information Architecture for the World Wide Web: Designing Large-Scale Web Sites. It covers everything from introducing the subject, it’s basic priniciples to it’s process & methodology.
Russ Unger and Carolyn Chandler have produced an accessible guide to User Experience Design. A Project Guide to UX Design: For User Experience Designers in the Field or in the Making (Voices That Matter) shows that creating a useful and usable Web site or applications requires many skills including UX and project management.
Yvonne Rogers’ Interaction Design: Beyond Human-Computer Interaction offers a cross-disciplinary, practical and process orientated approach, showing not only what principles should be applied to interaction design, but how they can be applied.
Forms are everywhere on the web and Caroline Jarrett and Gerry Gaffney demonstrate exactly how important form design is in their book: Forms that Work. The impact of good form design can create happy customers, increase response and produce better data. Bad forms can do the exact opposite which is why taking the time to understand form design is crucial for marketing on the web.
Kristina Halvorson explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget.
Reading Janice Redish’s book will help you write successfully for web users. Letting Go of the Words: Writing Web Content that Works offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.
DR Ricardo Baeza-Yates provides an up-to-date student oriented treatment of information retrieval including extensive coverage of new topics such as web retrieval, web crawling, open source search engines and user interfaces. This is a comprehensove guide to Information Retrieval.
Louis Rosenfeld explores the subject of on-site search and explains how this (usually unexploited data) can allow you to listen to and understand your customers needs, and improve your content, navigation and search performance to meet those needs.
Brian Fling provides practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you’ll learn basic design and development principles for all mobile devices and platforms.
Seth Godin argues that traditional advertising methods of interupting consumers no longer work. Instead, it is more effective to reach out to only those individuals who have expressed an interest in learning more about a product. Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.