Free SEO Tools for Link Building and Keyword Research

Free SEO Tools for Link building

And this a great article with over 100 tips for link building:

http://searchenginewatch.com/article/2064922/131-Legitimate-Link-Building-Strategies

Free SEO tools for Keyword Research

And here’s a link to the article that mentions them:

http://searchengineland.com/threefree-keyword-tool-reviews-126217

SEO: Keyword Research Competition

There are several ways you can determine how competitive a keyword is.  What makes a keywords competitive is the number of other pages that are optimised for the phrase.

You can get an idea of competitiveness by just searching that phrase in google. The phrase solar panel returns 182,000,000 results.  But these pages could just have these words in any order on the page or that the words are used inlinks pointing to the page.  This doesn’t meaen that these pages are optimised for the page.

So to refine our results we can use an “exact match” search.  It tells how many pages Google knows about that use that exact phrase. You search by putting the phrase in speachmarks.  In this case “solar panel” returns 29,400,000 results.  Which is alot less but still v. competitive.  However, this still doesn’t mean they are optimised for the phrase – just that they feature the phrase on the page.

The trick to telling if a page has been optimised for a phrase is to see if it is featured in the Title of the page (part of the pages meta data). You can research this by using a Advanced Command Operator called “all in title”. you type the following into google search bar with the search phrase in speach marks, like so:

  • allintitle:”solar panel”

There are 7,120,000 pages with term in the title.  This is very competitive and probably way out of reach.

What you need to do is continue this process untill all you keywords have their competition researched and you can identify terms that have high search traffic and low competition.

SEO: Keyword Search Traffic

To understand if a keyword is worth targeting you need to understand two things:

  1. Are people searching that term?  If people are it’s likely that the keyword will generate traffic to your site.
  2. Is how competitive is that keyword? Are you going to be to rank for that word and get ROI

The perfect storm is high Search volume and low Competition.

This post concentrates on working out Search volume.

There are 3 main tools you can use to understand search volume:

I tend to use Google Keyword tools because:

  • it’s free (the others offer free trials and they are good)
  • it draws data directly from google

You begin your search by either entering your Keywords into the search box or by entering your website address (google will scan your site and suggest relevant keywords).

For us we’re going to use the keywords we have brainstormed:

Hit Search and you’ll get results relating to this keyword.  Make sure you click the “only show ideas closely related to my search terms to ensure smaller ammount of more relevant keywords.

These are the results I got for Solar Panel:

Download these terms into Excel.  Delete the local searches (you only need these if you were looking at seasonal differences) and competition column (this is more geared towards adwords competition not SEO competition).

Now rank your keywords by Search volume (largest to smallest) and scan thm for any irrelevant terms (delete these).  You now have a list of keywords and a clear idea of the highest generating keywords.

The next step is to check how hard they’ll be to rank against – how Competitive are they?

SEO: Keyword Research – Brainstorm

The first step in keyword research is to Brainstorm some words that are relevant to your websites subject.

An example, I’m going to use is a website dedicated to information relating to Solar Panels for home use.

So I would start writing a list of keywords and phrases related to this subject:

  • Solar Panels
  • PV Panels
  • Solar Photovoltaic
  • Solar Energy
  • Renewable Energy
  • Energy Saving
  • Green Energy
  • Wind Power
  • Hydro Electricity
  • Power Generation
  • Home Energy
  • Business Energy

You’d then review your list and drop out any phrases that are not good for you and group keywords into any common theme that you see emerging.

Solar Panels

  • Solar Panels
  • PV Panels
  • Solar Photovoltaics

Renewable Energy

  • Solar Energy
  • Renewable Energy
  • Green Energy

Competitive Energy

  • Wind Power
  • Hydro Electricity

Rubbish…

  • Power Generation
  • Home Energy
  • Business Energy

The next step would be to move onto understanding what kind of traffic each generates.

SEO: Keyword Research Process

The First, phase of any SEO project is understand in the Keywords and Phrases your audience will use to find information when using search engines.

There are many stages to keyword research.  The main stages would be:

  1. Brain storm all keywords and phrases you believe to be relevant to your website content matter
  2. Research the ammount of searches keyword/phrases generate
  3. Group keywords/phrases into groups of a common theme
  4. Research the competitiveness of each keyword
  5. Identify the keywords that you want to target (keywords with high traffic searches and low in competition)

You will then use this research and apply it to creating your website.

Keyword Research: Patterns and Themes

Understanding the different vocabulary your audience uses is vital in producing a positive search experience.  Through researching and grouping the different keyword terms used to search for the same information you can improve onsite search, seo or sem campaigns.

There are different ways to group your keywords.

Synonym Rings

– Connect sets of words as being equivalents of each other.

– For example, the phrase Search Engine Marketing could be the equivalent of:

Search Engine Marketing = SEM = PPC (pay per click) = CPC (cost per click) = Paid Search

Authority Files

– Authority Files

Miss-Spellings / Typo’s

– Users may also enter queries incorrectly and Search engines are still expected to return the correct results.  Therefore creating variants based on common miss-spellings can be usefull (especially for onsite search).

– There are different types of Typo’s (and different sources to generate them – I used SEOBook Keyword Typo tool for these examples)

Skipped letters:

earch Engine Marketing
Sarch Engine Marketing
Serch Engine Marketing

Double Letters:

SSearch Engine Marketing
Search Enggine Marketing
Search Engine Maarketing

Reversed Letters:

eSarch Engine Marketing
Saerch Engine Marketing
Search Egnine Marketing

Skipped Spaces:

SearchEngine Marketing
Search EngineMarketing

Missed Key:

Swarch Engine Marketing
S3arch Engine Marketing
S4arch Engine Marketing

Inserted Key:

Se4arch Engine Marketing
Srearch Engine Marketing
Serarch Engine Marketing

 

SEO Page Level HTML Tags

In order to get Search Engines to index pages of your site against desired keywords you must demonstrate the content of your page is relevant to the keyword. To do this you must ensure the keyword is featured throughout the entire page.  This includes both the copy in the body of the page and in the metadata contained within the code of the page.

You should contain the keyword in:

Page URL

– If you can get the keyword within the actual domain this would be advantagous (http://mydomainkeyword.com)

– You can definitely insert the keyword into the pages file name (keyword.html – http://mydomain.com/keyword)

Title Tag

– This is the most important of all tags to ensure you have your keyword

– you can check the competitiveness of your keyword by checking how many other pages feature your targeted keyword: allintitle:”keyword”

– The Title tag should contain no more than 70 characters

– The Title tag appears in the Head section of your pages code:

<head>

<title>Keyword | mywebsite.com</title>

</head>

Meta Description

– The meta description is not vital to SEO but it’s use does aid SEO as it will be used by search engines to describe your page and will highlight the keyword if featured.

– The description isalso usefull for internal site search

– The Description tag should not be any longer than 155 Characters (the length of a Search result description)

– Description Meta tag appears in the Head tag:

<head>

<meta name=”description” content=”this is where you write your description in under 155 characters featuring your keyword”>

</head>

Meta Keyword

– The keyword MEta tag is not used for SEO at all but it is used for internal site search so it is best practice to include this when writing your SEO page copy

– The keyword tag can be used to incorporate variation or asscoiated keywords or phrases or common miss-spellings or typos.

The keyword meta tag appears in the Head tags:

<head>

<meta name=”keyword” content=” keyword, Phrase, keywoord”>

</head>

Heading Tags (H1,H2, H3)

– Heading tags can give authority to the words that are used within them.

– Therefore it is important to include keywords within them

<h1>Most Important</h1>
<h2>Second Most Important</h2>
<h3>Third Most Important</h3>

Bold or Strong

– Using the bold or strong tags will give additional importance to the keywords they containg.

<b>Keyword</b>
<strong>Keyword</strong>

Image

– Including keywords within the file name of the imgaes you use offers another opportunity to re-inforce the keywords relevance to the page

– Using the alt text attribute to incorporate the keyword allows another chance to include the keyword

– Image link example:

<img src=”keyword.jpg” alt=”keyword” />

Anchor Link

– When using anchor text links use the title attribute to include the keyword in orderto indicate that the page linking to is relevant to a particular term.

– the actual links text should also use the keyword and be descriptive.  Do not use just “click here”.

– An example of a Anchor Link:

<a href=”http://www.mydomain.com/keywordpage.html” title=”keyword”>Keyword in Anchor Text</a>

SEO Page Level HTML Tags Quick Reference

Page URL

http://www.domain.com/keyword

Title Tag

<head>

<title>Keyword | mywebsite.com</title>

</head>

Meta Description

<head>

<meta name=”description” content=” keyword”>

</head>

Meta Keyword

<head>

<meta name=”keyword” content=” keyword”>

</head>

Heading Tags (H1,H2, H3)

<h1>Most Important</h1>
<h2>Second Most Important</h2>
<h3>Third Most Important</h3>

Bold or Strong

<b>Keyword</b>
<strong>Keyword</strong>

Image

<img src=”keyword.jpg” alt=”keyword” />

Anchor Link

<a href=”http://www.mysite.com/webpage.html” title=”keyword”>Keyword in Anchor Text</a>